Using Global Perspectives to Fuel Local Innovation
Insights are the beginning point for practically all inventions. Scan the globe for trends and insights, and then develop insights and ideas that can be used to promote innovation in the local market.
Because fast-moving markets, new technology, and new business models are changing what customers want and how they shop, developing a better understanding of customers is becoming a strategic imperative.
However, many businesses continue to spend the majority of their research resources on conventional methods or treat insights as an afterthought, leaving them with a restricted and frequently wrong understanding of what customers want.