To Achieve Big, Think Big
Concentrate on the overall benefit of your products to the organization as a whole, rather than one specific consumer group, and communicate this to individuals involved in purchasing choices.
In the context of choice simplicity, “trust” refers to trusting the information gathered rather than trusting the brand. Marketers frequently miss this fact and instead focus their efforts on activating brand recommenders who are only interested in product features and benefits.
A big business mindset attracts difficulties. It increases your potential and self-assurance. Small thoughts, on the other hand, want predefined (and small-business) results. Sure, huge ideas can be daunting, and when we fear the unknown, we desire control.